Automatic generation and management of advertising

专利名称：Automatic generation and management of

advertising campaigns based on third-partylistings

发明人：Silvius V. Rus,Barney Govan,Nhat Bao Sinh

Vu,Mark Cooper

申请号：US13835248申请日：20130315公开号：US098465B1公开日：20171219

专利附图：

摘要：Embodiments are directed to generating and managing an advertising campaign

based on a third-party listing. In particular, an identifier associated with a listing postedover a third-party service from a user of the third-party service is received. Listing datafor the listing is retrieved from the third-party service using the identifier associated withthe listing. Thereafter, an advertising campaign is automatically generated based at leastin part on the retrieved listing data. In one aspect, generation of the advertising campaignincludes generating an advertising creative using the retrieved listing data. Subsequently,an advertising opportunity is selected according to the generated advertising campaign.Following the selection, an advertisement based on the advertising creative is provided toa content provider associated with the advertising opportunity.

申请人：Quantcast Corporation

地址：San Francisco CA US

国籍：US

代理机构：Fenwick & West LLP

代理人：Robin W. Reasoner,Renee D. Jacowitz

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